Cause-Related Ads Get More Attention, May Increase Sales up to 74%
Cause-related marketing can increase sales as much as 74% in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to...
View ArticleTop 10 Map Websites – August 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Auto Manufacturer Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleGrowth Opportunities for Private Label in Convenience Stores
Private-label products, or store brands, are growing faster in convenience stores than other stores and represent a tremendous growth opportunity for the convenience channel, according to research by...
View ArticleUrban, Spanish-Language Stations Dominate Major Radio Markets
African Americans and Spanish-dominant Hispanics have the highest radio listening levels of all demographic groups, and continue to propel urban and Spanish-language stations to the top in major US...
View ArticleBlogging Hits Mainstream, Integral to Media Ecosystem
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to...
View ArticleDirect Marketing Q4 2008 Hiring Plans Plunge
Direct marketers are coping with the slumping economy by cutting their hiring plans for the remainder of 2008, imposing hiring freezes and laying off workers, according to the latest employment survey...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Real Estate Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop Travel Frustrations: Cost of Gas and Airline/Cruise/Train Tickets
Americans’ travel frustrations are both widespread and acute, and, in some cases, growing, according to an Ipsos Public Affairs poll conducted on behalf of Access America. Topping the list of...
View ArticleDespite Record-Low IT Spending Plans, iPhone Gains Business Traction
Corporate IT spending for Q3 and the next 90 days is experiencing a drastic, record downturn that foreshadows even tougher times ahead for the US economy, according to a survey from ChangeWave. (more…)
View ArticleNew Vehicle Sales to Decline in US and Abroad, Consumers Keep Vehicles Longer
The US new-vehicle market continues to deteriorate, with new-vehicle retail sales projected to end 2008 at 10.8 million units, two million units below 2007 levels, according to forecasts from J.D....
View ArticleFirst Time Ever: Multi-Channel Holiday Shoppers Prefer Web to In-Store
For the first time, the web has surpassed the store as the preferred way for multi-channel shoppers to purchase holiday gifts, according to the e-tailing group‘s third annual “Mindset of the...
View ArticleMost Travelers Say Airline Fees Wrong, Southwest Benefits from No-Fee Pricing
Nearly 80% of US consumers say the extra fees most airlines now impose on travelers for once-free amenities are unacceptable and should not be passed along to travelers, according to research from...
View ArticleTop 10 Portal Frontpages – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Internet-Advertising Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleImage-Based Online Ad Impressions by Industry – September 2008
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleMajority of B2B Tech Companies Don’t Use RSS Feeds
Some 70% of B2B technology marketers are missing valuable opportunities to directly influence sales decision makers by not incorporating Really Simple Syndication (RSS) into their company’s online...
View ArticleFood, Retail Lead Magazine Ad Revenue Gains through Q3
Total magazine rate-card-reported advertising revenue through the first three quarters of 2008 closed at $18,452,988,859, posting a 5% decline against the previous year, according to data from...
View ArticleOne in Five US Households Not Ready for Digital TV, Houston Least Prepared
Some 9.6 million US TV households are still not ready for the upcoming transition to all-digital broadcasting next February and would be unable to receive any TV programming at all if the switch...
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